您的位置:创新中国网 > 新闻

Meituangivesoutride-hailingsubsidies

发布时间:2018年01月04日 16:20 来源:营口热线 编辑:安靖   阅读量:6826   
导读:Tap"Technode动点科技“formoreonChina'stechKeywords:Meituan-Dianping,RideHailingByTimmyShenMeituan,China’sleadingO2Oande-comme...

Tap "Technode 动点科技“ for more on China's tech

Meituangivesoutride-hailingsubsidies

Keywords:

Meituan-Dianping, Ride Hailing

Meituangivesoutride-hailingsubsidies

By Timmy Shen

Meituan, China’s leading O2O and e-commerce platform, is triggering a subsidy war as it is making a foray into the ride-hailing sector, offering users an average RMB 20 ($3) subsidy per order, local media reports.

Offering subsidies may be the easiest and the most effective way for Meituan to secure a larger user base as it expands in the field where Didi Chuxing pretty much dominates the market. Meituan has already started its subsidy policy. In December 2017, users who had completed eight orders could be rewarded RMB 60 ($9.22), and those completing 13 orders could receive RMB 100 ($15.37). Meituan also offers some other subsidies during peak hours.

Meituan is ambitiously expanding and has announced in December 2017 that the firm had a team of over 200 employees to run its ride-hailing business. After its first testing in Nanjing that began in February last year, Meituan plans to roll out the service in seven other cities, including Beijing, Shanghai, Chengdu, Hangzhou, Fuzhou, Wenzhou, and Xiamen.

On top of that, in order to recruit more drivers, Meituan will give a three-month fee waiver for the first 50,000 drivers in Beijing, saying that the platform will not draw a portion from the drivers’ earnings.

All of these moves from Meituan reflect its determination to take on Didi. The war in the ride-hailing industry was assumably settled after Didi acquired Uber’s China operationsin August 2016. Now with Meituan entering the battlefield, Didi’s position might be shaken. In October 2017, Meituan landed a $4 billion Series C round of financing led by Tencent and was valued at $30 billion.

郑重声明:此文内容为本网站转载企业宣传资讯,目的在于传播更多信息,与本站立场无关。仅供读者参考,并请自行核实相关内容。

相关内容

  • 双向对飞、夕发朝至!京东航空“北京大兴深圳”货运航线开通

    双向对飞、夕发朝至!京东航空“北京大兴深圳”货运航线开通

  • 全蝎疗法发明人——孙纯孝

    全蝎疗法发明人——孙纯孝

  • 科学没有疆界,科学家却有祖国——沪上两位科学家深情讲述动人心

    科学没有疆界,科学家却有祖国——沪上两位科学家深情讲述动人心

专题报道